MyFridays : Finetech for good app

Understanding the Users

Since this project was primarily business-driven, the user needs were defined based on:

• Industry best practices in fintech and nonprofit UX.
• Competitor analysis of other automated donation platforms.
• Stakeholder insights from Shamaazi’s team and existing charity partners.

Potential user and their motivations

Redesigning the Donor Experience

The Problem with the Old Donation Flow

Previously, MyFridays directed users to select a charity first, which caused low engagement because:

• Users felt disconnected from how their donation made an impact.
• The experience was overwhelming, making drop-off rates high.
• On mobile, the old process was a long, single-page scroll, which was inefficient.

The Shift to Cause-Based Giving

To improve engagement, we redesigned the flow to start with causes instead of charities.

• Users now pick a cause (e.g., Food Aid, Disaster Relief, Refugee Assistance).
• Donations go directly to the cause instead of picking a charity first.
• Charities still receive funds, but the journey feels more purposeful.

Key Enhancements

• ✅ Cause-Based Home Screen → The default page highlights causes first instead of charities.
• ✅ Frictionless Donation Flow → Users can set up weekly donations in under 2 minutes.
• ✅ Increased Transparency → Every cause page provides detailed impact descriptions to build trust.
• ✅ Mobile-Optimized Experience → The old single-page scroll was split into multiple screens for better usability.
  These changes improve donor engagement, trust, and retention, making charitable giving more meaningful and accessible.

The previous donation flow required users to select a charity first, which often resulted in lower engagement and a lack of emotional connection. The redesigned UI now prioritizes cause-based giving, making it easier for donors to directly support issues they care about.

Key Changes in the New UI:

• Cause-First Approach – The default landing page now presents causes instead of charities, allowing donors to give with purpose.
• Streamlined Navigation – Fewer steps, clearer impact descriptions, and an intuitive layout guide users effortlessly through the donation process.
• Split Flow for Mobile – Previously, the entire donation process was contained on a single screen, requiring excessive scrolling.
• We split the flow into multiple steps on mobile, making it easier to navigate and reducing cognitive overload.Improved Accessibility & Readability – Enhanced UI components ensure a frictionless experience across devices.

These improvements create a more engaging and impactful donation experience, leading to higher donor retention and conversion rates.

Expected Impact

• Stronger Emotional Connection → Donors give with purpose by supporting a cause they care about.
• Higher Engagement & Retention → A simplified flow encourages recurring donations.
• Boosted Contributions → Cause-driven giving has been shown to increase donor conversion rates

Creating the Charity Dashboard

Previously, MyFridays only allowed charities to receive donations without any dedicated tools to track and manage them. There was no centralized hub for financial reporting, donor insights, or payout management. This made it difficult for charities to:

• Understand their incoming donations.
• Plan fundraising efforts.
• Manage team roles efficiently.

Introducing the First-Ever MyFridays Charity Dashboard

To solve these pain points, we designed a comprehensive dashboard where charities can:

• Monitor donations in real-time → See funds raised & active donors.
• Generate financial reports → Export CSVs & filter transaction data.
• Manage team members → Assign roles & permissions.
• Set up fundraising widgets → Integrate donation buttons on external websites.
• Track performance via leaderboards → See how their charity ranks globally & locally.

Information Architecture: Organizing the Dashboard

To ensure a clear structure, we developed a well-defined IA model, organizing the dashboard into key sections for easy navigation and usability.

Dashboard IA Structure

• Dashboard Overview → Total donations, scheduled payouts, active donors
• My Charity → Charity profile management, compliance & verification
• Manage People → Add & manage team members
• Reports → Download financial reports, analyze donation trends
• Leaderboard → Global & local charity rankings
• Causes → Create & manage fundraising initiatives
• Widget → Setup & integration for external donation buttons
• Marketing Assets → Ready-made design templates for fundraising campaigns
• FAQ → Support & guidance for charities
  

Designing an Intuitive Charity Experience

The Charity Dashboard introduces multiple user flows to help organizations efficiently manage their fundraising efforts, track donations, and oversee team operations. To create a seamless experience, we designed structured flows that simplify complex tasks, ensuring charities can focus on maximizing their impact rather than navigating a complicated interface.

Since the dashboard encompasses various interactions, we’re highlighting two specific user flows as examples to showcase how charities engage with MyFridays:

1. Creating a Cause – How charities set up fundraising initiatives and categorize their efforts.
2. Adding a Charity Member – The process of inviting and managing team members with role-based permissions.

By showcasing these flows, we provide insight into the structured approach used to ensure every charity action is streamlined, minimizing friction and improving usability.

UI Implementation

• Key UI Features:Dashboard Analytics → Tracks total donations, active donors, and payout schedules.
• Detailed Reports → Generates financial reports for record-keeping.
• Leaderboard System → Ranks charities based on engagement.
• Cause Management → Enables quick setup of fundraising initiatives.
• Widget Integration → Allows external sites to embed a donation button.

Designing a High-Converting Landing Page

Previously, there was no dedicated landing page for MyFridays. Now, we built a structured, high-converting landing page optimized for:

• Donor Onboarding → Educating users on MyFridays & simplifying sign-up.
• Charity Recruitment → Highlighting benefits & guiding charities to enroll.
• Trust & Transparency → Featuring testimonials, impact stats & security measures.
  

Key Outcomes & Value Delivered

For Donors:

• The new cause-first donation flow provides emotional engagement and faster decision-making.
• The simplified, step-by-step journey increases weekly giving retention.
• Transparent impact tracking ensures donations feel meaningful and direct.

For Charities:

• The first-ever MyFridays Charity Dashboard enables real-time donation tracking, automated payouts, and seamless team collaboration.
• Financial transparency & reporting tools allow charities to better manage and scale their fundraising efforts.
• The leaderboard and engagement metrics drive stronger long-term donor relationships.

For MyFridays as a Platform:

• The new high-converting landing page boosts onboarding rates for both donors and charities.
• The widget integration expands the donation ecosystem beyond the platform, allowing charities to collect funds on their own websites.
• The structured IA and optimized flows make the platform more scalable for future expansion.

Prototype